Improve the Kindle by removing this feature
As any Kindle-owning traveler knows, there's that dreaded moment when the flight attendant announces "at this time, all laptops, cell phones, iPods, gaming devices, Kindles ... anything with an off button must be turned off". This leaves the Kindle-owning reader with nothing to read except the Sky Mall magazine. Of course many just hide their Kindles in the Sky Mall magazine and continue to read while keeping one eye out for the the attendant. Since I'm a rule follower, I put my device away and spend the next half hour pondering why anyone would need a stainless steel wallet.
The solution to the Kindle-gap on the plane is obvious. Amazon should remove the off button from the Kindle. With the Kindle's 30 days of reading time, there's no real need to turn it off. Sure, keep the button and have it turn off the wireless functions, but don't power down the whole device, keep all the reading functions live. Don't make me resort to reading that airplane safety card one more time.